Packaging Artwork Management, Simplified.

Control, approve, update, and distribute packaging content across markets — with full visibility and structured workflows.

How to choose the right label management software

THE EXPERTISE BEHIND CWAY

 

 

BUILT FROM REAL PACKAGING EXPERIENCE

Packaging artwork should not be managed through email threads, shared folders, or spreadsheets.

Cway is developed by Cway AB, an independent Swedish software company based in Gothenburg. Cway AB originated from Collabra AB, a Swedish packaging specialist with more than 20 years of hands-on industry experience. Working daily on complex packaging projects for leading brands, the Collabra team saw firsthand how fragmented artwork workflows created delays, version confusion, and unnecessary risk.

Cway was built to solve these challenges from the inside. Built by packaging professionals, not just software developers, it reflects a deep understanding of artwork processes, approval structures, and cross-team collaboration.

This practical foundation is what makes Cway different. It is software shaped by real packaging operations.

Artwork Lifecycle Management

THE PLATFORM CAPABILITIES

ARTWORK LIFECYCLE MANAGEMENT

Manage packaging projects from brief to final release in one structured system.

APPROVAL WORKFLOW AUTOMATION

Replace email approvals with controlled, multi-stage workflows.

VERSION CONTROL & TRACEABILITY

Track every artwork update with full history and audit trail.

PACKAGING ASSET MANAGEMENT

Organize and manage packaging-related files, visuals, and supporting assets within one structured system.

PACKAGING WORKFLOW ANALYTICS

Monitor workflow performance, identify bottlenecks, and gain data-driven insights into packaging operations.

STRUCTURED CROSS-TEAM COLLABORATION

Align marketing, regulatory, and design teams within one controlled packaging workflow.

How Cway Supports Packaging Teams

For Packaging Managers

Gain full visibility into artwork status, deadlines, and responsibilities. Track projects from brief to release without relying on spreadsheets or email updates.

For Regulatory Teams

Structure compliance reviews with defined checkpoints and approval stages. Ensure packaging accuracy and maintain full traceability of every change.

For Marketing Teams

Accelerate product launches with controlled artwork workflows. Collaborate with regulatory and design teams without losing visibility or control.

For Design & Agencies

Work from clear briefs and centralized feedback loops.Reduce revision cycles and eliminate version confusion.

FOR PRINT PARTNERS

Access validated, approved packaging files with full version history.Minimize rework, production delays, and prepress errors.

FOR FMCG BRANDS

Standardize packaging processes across teams and product lines. Reduce artwork errors and improve time-to-market performance.

Collabra_AB_SE_English_2026_Certification_Badge

 

 

OUR VISION

We believe packaging artwork management should be structured, transparent, and predictable.

Our vision is to eliminate workflow chaos in packaging operations and replace it with clarity, control, and efficiency — enabling brands to launch and update packaging with confidence.

Company facts

  • Company: Cway AB, an independent Swedish software company
  • Headquarters: Gothenburg, Sweden
  • Origin: Founded out of Collabra AB, a Swedish packaging specialist
  • Product: Cway, a packaging artwork lifecycle management (ALM) platform, with Lightbox as its desktop client

 

Trusted by packaging teams

collabra team2-1
people watching Cway desktop screen on laptop
Optimizing artwork management with Cway software
ROI of Artwork Management Solution