Why your team deserves better artwork processes

In the fast-paced world of FMCG packaging, every delay, every misstep, and every unclear decision in the artwork process costs time, money, and team morale. Packaging isn’t just about design—it’s about speed, compliance, brand integrity, and getting to shelf on time. Yet many teams are stuck in inefficient workflows where emails replace structure, and version chaos undermines progress.

If you’ve ever found yourself wondering who approved what—or worse, hunting down the latest version of a file—you’re not alone. But it doesn’t have to be this way. With the right tools and support, your packaging workflow can be a source of confidence, not chaos.

Welcome to a better way of working.

The Hidden Costs of Poor Artwork Processes

Many FMCG brands still rely on outdated, manual methods to manage packaging artwork approvals. While these approaches may have once sufficed, they’re now a liability.

Here’s what poor artwork processes typically look like:

• Endless email threads for feedback and approvals

• Unclear ownership of tasks and deadlines

• Duplicate or outdated assets floating between departments

• Version confusion that leads to errors and rework

• Stressful, rushed launches due to bottlenecks

These inefficiencies aren't just frustrating—they're expensive. Packaging errors can lead to product recalls, compliance risks, and missed launch dates. And the emotional toll on teams is equally significant: burnout, blame, and broken trust.

What an Effective Packaging Workflow Looks Like

An efficient, modern packaging artwork management system supports your team with:

• Centralized asset control — A single source of truth for all files and versions

• Clear roles and responsibilities — Everyone knows their part and what’s next

• Automated reminders and approvals — No more chasing down stakeholders

• Real-time visibility — Understand the status of every artwork project instantly

• Compliance-friendly processes — Traceable, audit-ready history of approvals

When structure replaces guesswork, your team gains more than efficiency. They gain clarity, predictability—and the freedom to do their best work.

How Cway Software Helps FMCG Teams Regain Control

At Collabra, we built Cway software specifically for FMCG companies navigating complex packaging workflows. Whether you manage dozens of SKUs or hundreds, Cway brings order to your creative execution.

Our users report:

• Faster time-to-market due to fewer bottlenecks

• Reduced errors from clearer roles and automated version control

• Improved collaboration across internal teams and external partners

• Better morale from transparency and smoother communication

With Cway, you see everything in one place—who approved what, when, and why. From design kickoff to print-ready files, the entire journey is visible, structured, and supported.

Technology with a Human Touch

Software alone isn’t enough. That’s why Collabra backs every Cway implementation with expert support from experienced artwork and packaging project managers.

We don’t just provide a tool—we partner with you to design and optimize your artwork process, aligning with your unique needs, teams, and market demands.

Our hands-on team helps:

• Coordinate stakeholders

• Set up workflows tailored to your org

• Solve technical setup or compliance concerns

• Train and onboard new users seamlessly

You’ll feel the difference when your team knows they’re supported by both smart tech and smart people.

Better Processes. Stronger Teams. Greater Results.

When your team feels confident, supported, and informed, everything improves:

• Timelines accelerate because decisions are clearer

• Collaboration thrives because everyone’s on the same page

• Morale increases because the work feels meaningful—not chaotic

The result? Your packaging artwork workflow becomes a strength, not a bottleneck. You launch faster, with fewer errors, and your brand integrity stays intact.

Because good process doesn’t just improve efficiency—it empowers your team.