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Branding strategies

3 min read

What automated branding really means for product & packaging teams

When most people hear automated branding, they think of marketing automation — emails, ads, and CRM workflows. But today’s biggest branding...

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AI in packaging design how Artificial Intelligence transforms artwork approval workflow

4 min read

The future of packaging design: AI for faster artwork & production

Artificial intelligence is no longer a futuristic idea in the world of graphic production. It has rapidly matured into a practical, accessible, and...

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Cway software benefits infographic showing packaging process control and team collaboration features including centralized asset management, automated approvals, version control, audit trails, and faster time-to-market

4 min read

Ensure every pack is audit-ready before 2026 requirements hit

Is your packaging ready for 2026 compliance audits? In this article, we’ll explore what the upcoming regulations mean for your brand and how to make...

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pop-art packaging andy warhol campbells soup artwork

4 min read

Packaging as art: how brands turn design into emotion

For most of history, packaging was purely practical — a protective shell, a label, a way to get a product from factory to shelf. But at some point,...

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2 min read

Why brand consistency matters more than ever for packaging teams

Brand consistency is what makes a product instantly recognizable and trustworthy. From packaging design to marketing materials, every detail shapes...

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5 min read

E-commerce packaging design: prepare Hero images that sell

Creating the perfect e-commerce packaging design and hero images has never been more important. As online shopping continues to dominate retail,...

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2 min read

Why your team deserves better artwork processes

In the fast-paced world of FMCG packaging, every delay, every misstep, and every unclear decision in the artwork process costs time, money, and team...

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2 min read

Why flexibility in artwork production is a lifeline during disruption

In the fast-paced world of consumer packaging, disruptions are not just possible — they’re inevitable. Whether it's supply chain breakdowns,...

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3 min read

Why organised artwork files are a hidden superpower in FMCG

Packaging delays. Lost files. Rebuilds from scratch. Sound familiar? In the world of fast-moving consumer goods (FMCG), time is everything — and...

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3 min read

Packaging with principles: bringing Fair Trade values to life

World Fair Trade Day, celebrated annually on the second Saturday of May, is more than just a symbolic event—it's a powerful call to action. On May...

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