1 min read
William Janeway: August 3, 2026 at 10:15 AM
For consumer brands operating across Europe, packaging compliance is becoming increasingly complex. The EU is moving forward with the Packaging and...
5 min read
Tilda Eriksson: July 8, 2026 at 8:31 AM
When you manage packaging across multiple countries, keeping your brand looking the same everywhere becomes a real challenge. Different teams,...
3 min read
Ekaterina Skalatskaia: July 5, 2026 at 12:15 PM
Your packaging team is racing against deadlines, but delays keep piling up at every approval gate. Version mix-ups lead to reprints. Compliance...
7 min read
William Janeway: June 11, 2026 at 8:15 AM
Packaging artwork approval should be straightforward, but if you've ever watched a product launch slip because someone's feedback got lost in an...
3 min read
William Janeway: May 18, 2026 at 9:15 AM
Fast-growing brands are built on speed. Speed to market. Speed of launching new SKUs. Speed of entering new regions. At first, this momentum feels...
2 min read
William Janeway: April 15, 2026 at 7:00 AM
Packaging is no longer just a functional element — it is one of the most powerful storytelling tools a brand has. In many cases, it’s the first...
3 min read
Ekaterina Skalatskaia: April 8, 2026 at 8:45 AM
Bringing a product to market requires more than just a great idea. Behind every successful launch is a structured workflow that aligns design,...
4 min read
William Janeway: January 19, 2026 at 10:15 AM
In the fluorescent calm of a European supermarket, private-label packaging rarely competes for the spotlight. There are no celebrity chefs smiling...
3 min read
Ekaterina Skalatskaia: January 14, 2026 at 10:15 AM
Each year, the Super Bowl isn’t just football’s biggest night — it’s a global marketing stage where brands compete for cultural relevance. While the...
5 min read
Ekaterina Skalatskaia: January 13, 2026 at 10:45 AM
For decades, packaging design has been treated as a largely visual discipline. Create the artwork, check compliance, send it to print, move on to the...
