Speed up creative work with smart design approval software
Streamline design approvals, enhance feedback loops, and get to market faster with Cway®—your all-in-one platform for artwork approval process.
4 min read
Ekaterina Skalatskaia
:
October 7, 2025 at 10:45 AM
Rising SKU costs can crush your packaging budget—especially when you're up against tight deadlines before budget season closes. This article reveals how you can cut cost-per-SKU fast using smarter workflows and centralized asset management with Cway® software.
As budget season approaches, brand managers, packaging designers, and compliance teams all face the same challenge: how to do more with less. Cost-per-SKU is not just a financial line item—it’s a reflection of how efficiently a company manages its packaging processes. When SKU costs spiral out of control, the effects ripple across departments: marketing loses launch windows, operations absorb reprint waste, and finance sees shrinking margins. This is why addressing SKU cost drivers before the budget closes is essential. Once allocations are locked, opportunities to optimize are often lost for an entire fiscal year.
High SKU costs often stem from fragmented systems and outdated ways of working. A simple packaging revision, for example, may pass through multiple hands—designers, marketers, legal teams, printers—before approval. If every stakeholder is working from a different file version, errors multiply and costs escalate. What seems like a minor delay can quickly turn into weeks of wasted time and thousands of dollars in lost productivity. Cway® software addresses these inefficiencies by centralizing the entire packaging asset lifecycle, ensuring teams collaborate in real time, and reducing both delays and rework.
Packaging complexity has exploded in recent years. Brands now manage not just one label or carton, but entire SKU families across multiple regions, languages, and regulatory frameworks. Each variation carries its own design files, legal text, and compliance requirements. Without streamlined systems, the administrative overhead is enormous.
One of the most common cost drivers is asset fragmentation. When files are spread across email threads, local drives, and different platforms, it takes hours to locate the right version of an artwork. Errors creep in as outdated versions are accidentally approved or sent to print. This is not hypothetical: research highlighted in Cway’s article on digital asset management shows that packaging teams often lose weeks simply to asset hunting and correction.
Another driver is inefficient proofing and approval workflows. Email chains and ad hoc feedback loops may feel manageable on a single project but quickly break down when a team is handling dozens of active SKUs. According to Cway’s article on workflow automation, as much as 35% of packaging development time can be lost to manual approval cycles. That is time—and money—that few brands can afford.
Finally, compliance remains a major cost sink. Whether it’s missing allergen information on a food label or a regulatory symbol on a pharmaceutical package, mistakes caught late in the process result in expensive recalls, reprints, or penalties. As highlighted in Cway’s compliance software guide, audit trails and automated version control significantly reduce these risks.
The impact of high SKU costs extends far beyond the packaging department. Each inefficiency adds up:
Margins erode when artwork corrections and production delays force teams to overspend. In low-margin industries, even small percentage increases in SKU costs can undermine profitability.
Launches get delayed, with missed retail windows or seasonal campaigns costing brands valuable shelf space. One missed summer product launch, for instance, could mean losing an entire sales cycle.
Waste piles up when incorrect designs are printed. Some brands report losing between 2% and 10% of their annual production budget due to preventable errors—a figure that could represent millions of dollars.
Compliance issues escalate, leading to recalls that can damage customer trust. In highly regulated sectors like cosmetics or pharmaceuticals, the reputational cost of such mistakes can be greater than the financial one.
These consequences demonstrate why cutting SKU costs is not just a finance goal but a strategic imperative across the entire business.
Cway® platform solves these issues with an all-in-one packaging management hub:
In short, the Cway® platform is more than software—it is an operational shift. By unifying asset management, streamlining workflows, and embedding compliance, it reduces SKU costs across the board and positions teams for long-term success.
Budget deadlines are looming. Now is the time to clean up your packaging process, centralize your assets, and start cutting waste.
With Cway® software, you’re not just organizing files—you’re optimizing your entire product launch cycle.
Streamline design approvals, enhance feedback loops, and get to market faster with Cway®—your all-in-one platform for artwork approval process.
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