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Brand management

4 min read

Launch like it’s the UEFA final: precision in packaging

It’s the evening of May 31, 2025. The Allianz Arena in Munich is ablaze. Not just with floodlights, but with anticipation. Tens of thousands of fans...

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4 min read

What are GS1 standards and why do they matter for packaging artwork?

When you walk through a supermarket, every product on every shelf has something in common: a barcode. But behind that simple black-and-white pattern...

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4 min read

Packaging teams need more than Trello — here’s why

Trello is great—until your packaging project gets real. If you’ve ever tried managing a packaging design workflow with Trello or other...

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5 min read

How to simplify artwork tracking in complex packaging projects

When you're managing a packaging design project, especially across different product lines, regions, and teams, things can quickly spiral out of...

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4 min read

Why Cway® is the turbo engine behind faster product launches

Every May, engines roar to life in Indianapolis. Over 300,000 fans pack the legendary Indianapolis Motor Speedway, eyes locked on a blur of color and...

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4 min read

ManageArtworks alternative: why teams switch to Cway

Looking for the top ManageArtworks alternatives in 2025? In this article, we’ll explore why brands are switching from ManageArtworks, compare its...

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4 min read

Why pet food packaging is a brand risk you can’t afford to ignore

As pet parents, we spend time choosing the right food — the one that promises shiny coats, strong joints, or grain-free digestion. But there’s...

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5 min read

Mastering multichannel branding: keep your look & voice aligned

Ever launched a product only to find the packaging color looks off in one region, or the logo sits differently on a few SKUs? That’s a brand...

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4 min read

What ties Barbie, Oatly & Tesla together? Brilliant packaging

When you think of Barbie, you might picture hot pink plastic. Oatly? Probably that cheeky, handwritten font on a beige carton. And Tesla—sleek,...

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3 min read

How to streamline creative projects with a design management tool

In this article, we’ll explore how a design project management tool helps creative teams and brand managers stay organized, deliver faster, and...

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