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Brand management

4 min read

Color Clash: The Packaging Mistakes You Didn’t Know You Were Making

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: June 21, 2025 at 7:45 AM

Let’s face it—your packaging has about 0.6 seconds to make a good impression on a shopper. That’s not enough time to explain your sustainability...

Brand management Labeling processes
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5 min read

Navigating the EU pet food regulatory landscape

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: June 20, 2025 at 7:15 AM

Pet food labelling in the European Union is a tightly regulated process, shaped by the goal of ensuring safety, transparency, and trust for consumers...

Brand management Labeling processes
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4 min read

Launch like it’s the UEFA final: precision in packaging

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 31, 2025 at 8:00 AM

It’s the evening of May 31, 2025. The Allianz Arena in Munich is ablaze. Not just with floodlights, but with anticipation. Tens of thousands of fans...

Packaging strategy Brand management
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4 min read

What are GS1 standards and why do they matter for packaging artwork?

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 28, 2025 at 7:15 AM

When you walk through a supermarket, every product on every shelf has something in common: a barcode. But behind that simple black-and-white pattern...

Artwork management Brand management
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4 min read

Packaging teams need more than Trello — here’s why

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 27, 2025 at 7:00 AM

Trello is great—until your packaging project gets real. If you’ve ever tried managing a packaging design workflow with Trello or other...

Artwork management Brand management
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5 min read

How to simplify artwork tracking in complex packaging projects

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 26, 2025 at 8:55 AM

When you're managing a packaging design project, especially across different product lines, regions, and teams, things can quickly spiral out of...

Artwork management Brand management
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4 min read

Why Cway® is the turbo engine behind faster product launches

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 25, 2025 at 11:00 AM

Every May, engines roar to life in Indianapolis. Over 300,000 fans pack the legendary Indianapolis Motor Speedway, eyes locked on a blur of color and...

Packaging strategy Brand management
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4 min read

ManageArtworks alternative: why teams switch to Cway

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 25, 2025 at 7:45 AM

Looking for the top ManageArtworks alternatives in 2025? In this article, we’ll explore why brands are switching from ManageArtworks, compare its...

Packaging strategy Brand management
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4 min read

Why pet food packaging is a brand risk you can’t afford to ignore

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 13, 2025 at 7:15 AM

As pet parents, we spend time choosing the right food — the one that promises shiny coats, strong joints, or grain-free digestion. But there’s...

Packaging strategy Brand management Packaging design
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5 min read

Mastering multichannel branding: keep your look & voice aligned

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 8, 2025 at 7:15 AM

Ever launched a product only to find the packaging color looks off in one region, or the logo sits differently on a few SKUs? That’s a brand...

Packaging strategy Brand management
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