4 min read
William Janeway: April 27, 2026 at 7:15 AM
In retail, packaging has only a few seconds to do its job. Before a customer reads a single word, they react to color. What determines whether a...
1 min read
William Janeway: April 23, 2026 at 8:15 AM
Designing dielines—flat templates that guide the cutting and folding of packaging—requires a careful balance of technical precision, material...
2 min read
William Janeway: April 17, 2026 at 7:30 AM
A packaging spec sheet is one of the most underestimated tools in artwork and packaging workflows. It rarely gets attention — until something goes...
2 min read
William Janeway: February 19, 2026 at 9:45 AM
Sustainable packaging design has become a priority for brands across industries — not only because of environmental responsibility, but also due to...
3 min read
William Janeway: February 16, 2026 at 11:45 AM
Nutrition labels are often treated as simple design elements — just another table placed on the back of packaging. Designers know how to build...
5 min read
William Janeway: February 5, 2026 at 10:15 AM
FMCG packaging has only seconds to capture attention and communicate value on crowded store shelves. Understanding the elements of design and...
5 min read
Ekaterina Skalatskaia: February 2, 2026 at 10:00 AM
Comparing packaging designs is a critical part of brand, compliance, and regulatory work — but not everyone has access to Adobe or graphic design...
5 min read
Ekaterina Skalatskaia: January 13, 2026 at 10:45 AM
For decades, packaging design has been treated as a largely visual discipline. Create the artwork, check compliance, send it to print, move on to the...
2 min read
William Janeway: December 8, 2025 at 9:00 AM
As sustainability standards evolve, packaging teams face growing pressure to adapt quickly — from new materials to changing regulations and label...
3 min read
Ekaterina Skalatskaia: December 5, 2025 at 11:15 AM
Walk into any convenience store or supermarket today and the craft beer shelf immediately overwhelms with creativity. Bright colours, quirky...
