The Challenge
As the leading Nordic graphics and artwork agency, Collabra supports brands with everything from complex, multi-market packaging rollouts to small, fast-turnaround creative updates. But as project volumes grew and client needs diversified, manual workflows, scattered communication, and versioning issues began to slow down delivery. Managing multiple stakeholders through email and spreadsheets created bottlenecks, increased the risk of errors, and made it harder to maintain consistency and control across markets.
The Solution
To overcome these challenges, Collabra implemented Cway® in 2008 as its centralized artwork management platform. Cway® brings together all stakeholders — brand teams, agencies, printers, and internal collaborators — into one streamlined system. With real-time collaboration, automated workflows, version control, and centralized file access, every project runs more smoothly from briefing to final delivery. Feedback is captured in one place, tasks are clearly tracked, and approvals happen faster and with fewer errors.
The Results
By integrating Cway® into its operations, Collabra has significantly improved efficiency, consistency, and scalability. Larger projects can be managed with confidence, while smaller assignments benefit from the same speed and structure. What makes Cway® unique is that it has evolved in close collaboration with both Collabra and its clients. Their input has shaped a platform that strengthens existing processes rather than replacing them—supporting real-world needs without forcing unnecessary change.
With Cway®, Collabra continues to deliver seamless brand execution for clients of all sizes, maintaining its position as the go-to partner for reliable, high-quality artwork and creative operations.
