Packaging artwork platform due diligence checklist 2026
Choosing a packaging artwork management platform affects every part of your product launch cycle. From the first brief to the final print file, the...
6 min read
Ekaterina Skalatskaia
:
July 11, 2026
If you run packaging compliance or artwork approvals for a brand selling in both the US and EU markets, 2026 is not a quiet year. The FDA is phasing out eight synthetic dyes and tightening inspection standards. The EU's new Packaging and Packaging Waste Regulation comes into force in August. Both changes land on your artwork. Both require label updates. And both are happening at the same time.
Most articles on this topic are written for regulatory and legal teams — what the rules say, what the penalties are, what the deadlines are. This one is written for the people who have to execute: the packaging managers, artwork coordinators, and approval workflow leads who need to translate regulatory change into updated files, new approval sequences, and a clear plan for which SKUs get touched first.
The timing is not coordinated — it is coincidental, which makes it harder to manage.
On the US side, the FDA has been building toward a more active phase of food labeling enforcement since 2024. The updated General Food Labeling Compliance Program, effective mid-2025, made the current requirements the primary reference for inspections. That means legacy labels, transitional SKUs, and private label specifications that do not reflect current standards are now more likely to be cited during routine inspections.
On the EU side, the Packaging and Packaging Waste Regulation (PPWR, Regulation EU 2025/40) entered into force in February 2025 and becomes directly applicable across all 27 member states on 12 August 2026. Unlike the directive it replaces, it requires no national transposition — one set of rules, applied identically from Lisbon to Helsinki. For brands that previously managed 27 slightly different national interpretations of the old packaging directive, this is structurally significant.
The result for artwork teams: two major regulatory systems updating their requirements in the same twelve-month window, affecting different parts of the label, with different deadlines, across potentially overlapping SKU portfolios.
In April 2025, the FDA announced its intention to phase out eight petroleum-based synthetic dyes from the US food supply by the end of 2026. The affected dyes include Red No. 40, Yellow No. 5, Yellow No. 6, Blue No. 1, Blue No. 2, Green No. 3, Red No. 3, Citrus Red No. 2, and Orange B.
This is currently structured as a voluntary transition rather than an outright regulatory ban — but the practical implications for artwork teams are immediate regardless of how the policy is formally characterised.
What changes on the label:
For a brand with a large portfolio, this is not one label change. It is a structured rollout across potentially dozens of SKUs, each at a different stage of reformulation, each requiring its own artwork update and approval cycle.
The updated FDA compliance program means that inspections now use current requirements as the baseline — including sesame allergen declarations added by FASTER Act, updated Nutrition Facts formats, and revised serving size standards. Brands that have not yet updated all labels to reflect these changes are at increased risk of citation.
What changes on the label:
From 12 August 2026, Regulation EU 2025/40 replaces the previous Packaging Directive across all 27 member states. For artwork and label teams, the immediate requirements that affect what appears on pack include new recyclability labelling standards and harmonised material composition information.
What changes on the label:
What comes next on the EU timeline:
Both regulatory changes require label updates. But the operational challenge is not the update itself — it is managing concurrent updates across the same SKU portfolio, often with overlapping approval chains.
A food brand selling a confectionery range in the US and EU faces this concretely: the US version needs an ingredient statement update for dye reformulation and a "no artificial colors" claim added. The EU version of the same product needs recyclability markings updated for PPWR compliance. Different changes, different reviewers, different compliance owners — but potentially the same base artwork file.
Without structured version control, this creates a specific failure mode: a regulatory update approved for one market gets applied to the wrong market's file, or a file approved for PPWR compliance in the EU gets sent to the US printer before the FDA ingredient update is incorporated. Both errors are difficult to catch in email-based workflows because there is no system-level gate preventing it.
The operational requirement is a workflow that treats each market version as a distinct entity with its own approval chain, while maintaining a visible relationship between shared base artwork and market-specific variants. That is not a regulatory requirement — but it is the structural condition for executing two simultaneous regulatory updates without creating a third problem.
Before touching any artwork files, the most useful thing an artwork team can do is build a triage matrix across the affected portfolio. The questions:
The output of this exercise is a prioritised list of artwork files that need to move through approval, with the regulatory requirement, market scope, and deadline attached to each one. That is the input a platform-based workflow needs to manage the process without losing track of which version has been approved for which market.
Regulatory updates of this scale reveal the limits of informal approval processes faster than any other operational pressure.
Email-based approval chains break down when the same file needs to go through regulatory review for the FDA change and a separate legal review for the EU recyclability claim — and both reviewers need to see the correct market-specific version, not the base file. The failure mode is not people missing the email. It is that the workflow has no structure to enforce the right sequence.
The specific capabilities that make this manageable at scale:
Two major regulatory systems are updating simultaneously. The changes are different in nature — one affects what goes inside the product and how it is declared, the other affects how the packaging itself is composed and labelled. But they land on the same artwork files, go through the same approval teams, and compete for the same bandwidth in the second half of 2026.
The brands that will manage this without recalls, reprints, or missed deadlines are the ones that start with a clear SKU-level view of what needs to change, in which market, by when — and route those changes through a workflow that enforces the right approval sequence for each type of regulatory update.
The regulatory work is unavoidable. The operational chaos is not.
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