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Expert Story

How Production Manager Tilda Eriksson Manages 80+ Packaging Artwork Projects with Confidence

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Meet the Expert


Tilda Eriksson
is a seasoned Production Manager working across some of the Nordic region’s largest FMCG and food brands. Every year, she oversees thousands of packaging artworks and coordinates complex workflows involving designers, legal teams, marketers, printers, and repro specialists.

On any given day, Tilda manages 60–80 active artwork projects simultaneously, often covering hundreds of SKUs. Her work demands precision, compliance accuracy, speed, and the ability to keep multiple stakeholders aligned under tight deadlines and constant regulatory changes.

To keep this level of complexity under control—and maintain efficiency at scale—Tilda relies on Cway.

 

50%

FEWER REVISIONS
COMPARED TO EMAIL

5–10

HOURS
WEEKLY TIME SAVED

100%

REAL-TIME
PROJECT VISIBILITY

cway artwork management software

 

INDUSTRY:

FMCG · Food Production · Consumer Goods

CHALLENGE:

Managing 60–80 active packaging projects at once, relying on email slowed down feedback, created revision chaos, caused version confusion, and made it difficult to keep track of compliance-critical changes across hundreds of artworks.

SOLUTION:

Cway® provides fast project setup, flexible approval workflows, real-time progress visibility, and centralized artwork storage. Internal and external stakeholders collaborate directly in-platform with full traceability.

RESULTS:

• 50% fewer revisions compared to email
• Clear ownership and faster approvals
• Instant project overview across 100s of artworks
• 30-second project setup using Media Center
• Smooth collaboration with external partners (no login required)

Why Cway: Flexibility, Speed & Complete Transparency

1. Tailored Approval Flows — Every Time

Because no two clients are alike, Tilda values the ability to adapt workflows instantly:

  • Add or remove stakeholders mid-project

  • Use predefined approval teams

  • Copy approval setups from previous projects

  • Invite external partners without a login

  • Keep all comments and logs inside the system

“Since Cway is super flexible, we always set up each project exactly as the client needs—adding design agencies, printers, repros or external validators as required.”

 

2. Full Visibility Across Every Artwork

Unlike task-only systems, Cway shows real-time progress across every artwork in a project:

  • Who is reviewing

  • Which stage each revision is in

  • Comments and changes happening live

  • Green/red indicators showing what needs attention

This lets Tilda plan proactively and avoid bottlenecks.

“In other systems, you only react to tasks—you don’t know when they will appear. With Cway, you see the full picture and can plan your time better.”


3.
30-Second Project Setup

Tilda starts every project in Cway. With printers, repro houses, agencies, and client teams already stored in the platform, setting up a new workflow is effortless.

She gathers materials in Media Center and drags them into a new project — giving her team a ready-to-work project structure in under half a minute.

“We get a starting plate for the project done in 30 seconds.”


4. External Collaboration Without Chaos

Cway allows external parties to annotate artworks without needing a login, while all comments and logs remain stored in the platform.

“It’s a great feature that we can collect feedback from external partners without losing traceability.”

 

Impact: 50% Fewer Revisions & Dramatically Faster Turnarounds


When comparing Cway to email-based artwork management, the difference is enormous.

“Emailing is the worst way. Things get lost, comments come in different versions, revisions multiply. With Cway, you easily cut revisions in half.”


Key Results Reported by Collabra Experts 

  • ≈50% fewer revisions

  • Significant reduction in admin time

  • No more missing or conflicting feedback

  • Full traceability of every version, comment, and decision

  • Much faster project kickoff and setup

  • Better planning thanks to real-time visibility

Tilda highlights that teams quickly see their revision count dropping as they start using the system because communication becomes structured and centralized.

Better Compliance & Full Traceability

Cway stores every revision, comment, log, and decision, giving Tilda complete peace of mind—especially in compliance-heavy environments where accuracy is critical.

A More Predictable, Enjoyable Workday

With 60–80 projects running at the same time, stress used to be built into the job.
Now Tilda describes her work as manageable thanks to Cway’s clarity and speed.

 

Ready to cut revisions and speed up approvals?