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Branding strategies

2 min read

Why brand consistency matters more than ever for packaging teams

Brand consistency is what makes a product instantly recognizable and trustworthy. From packaging design to marketing materials, every detail shapes...

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5 min read

E-commerce packaging design: prepare Hero images that sell

Creating the perfect e-commerce packaging design and hero images has never been more important. As online shopping continues to dominate retail,...

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2 min read

Why your team deserves better artwork processes

In the fast-paced world of FMCG packaging, every delay, every misstep, and every unclear decision in the artwork process costs time, money, and team...

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2 min read

Why flexibility in artwork production is a lifeline during disruption

In the fast-paced world of consumer packaging, disruptions are not just possible — they’re inevitable. Whether it's supply chain breakdowns,...

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3 min read

Why organised artwork files are a hidden superpower in FMCG

Packaging delays. Lost files. Rebuilds from scratch. Sound familiar? In the world of fast-moving consumer goods (FMCG), time is everything — and...

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3 min read

Packaging with principles: bringing Fair Trade values to life

World Fair Trade Day, celebrated annually on the second Saturday of May, is more than just a symbolic event—it's a powerful call to action. On May...

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5 min read

You’ll want to buy these K-beauty products just for the packaging

Let’s be honest: we all love a good serum, but when it comes in a bottle shaped like a milk carton or a cream that looks like a peach? Take. Our....

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4 min read

Met Gala of packaging: 5 iconic campaigns that dressed to impress

Inspired by the Met Gala 2025: “Superfine: Tailoring Black Style” When we think of the Met Gala, we think of jaw-dropping silhouettes, daring fashion...

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5 min read

What ties Barbie, Oatly & Tesla together? Brilliant packaging

When you think of Barbie, you might picture hot pink plastic. Oatly? Probably that cheeky, handwritten font on a beige carton. And Tesla—sleek,...

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2 min read

How Fria Bröd streamlined their packaging approval workflow with Cway®

We recently sat down with Sofia Wallsten, Product Manager at Fria Bröd, to hear how her team transformed their packaging approval process. What used...

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