5 min read
William Janeway: February 5, 2026 at 10:15 AM
FMCG packaging has only seconds to capture attention and communicate value on crowded store shelves. Understanding the elements of design and principles is essential for creating packaging that stands out, stays consistent, and works at scale. This...
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5 min read
Ekaterina Skalatskaia: February 2, 2026 at 10:00 AM
Comparing packaging designs is a critical part of brand, compliance, and regulatory work — but not everyone has access to Adobe or graphic design...
2 min read
William Janeway: January 29, 2026 at 10:15 AM
There’s a familiar moment inside every beauty brand. The formula is approved. The campaign is shot. Retail slots are secured. And then someone opens...
3 min read
Ekaterina Skalatskaia: January 26, 2026 at 7:44 AM
There’s a moment every packaging, regulatory, or QA leader knows. You open what everyone thought was “the final artwork”… …and suddenly the allergen...
4 min read
William Janeway: January 19, 2026 at 10:15 AM
In the fluorescent calm of a European supermarket, private-label packaging rarely competes for the spotlight. There are no celebrity chefs smiling...
4 min read
Ekaterina Skalatskaia: January 15, 2026 at 9:45 AM
Managing packaging artwork files across multiple teams, versions, and markets can quickly become complicated. That’s why many companies rely on...
3 min read
Ekaterina Skalatskaia: January 14, 2026 at 10:15 AM
Each year, the Super Bowl isn’t just football’s biggest night — it’s a global marketing stage where brands compete for cultural relevance. While the...
5 min read
Ekaterina Skalatskaia: January 13, 2026 at 10:45 AM
For decades, packaging design has been treated as a largely visual discipline. Create the artwork, check compliance, send it to print, move on to the...
2 min read
William Janeway: January 12, 2026 at 10:15 AM
Packaging compliance is complex, and AI promises to simplify it. But what exactly can packaging compliance AI do—and where does it fall short? In...
2 min read
William Janeway: January 8, 2026 at 11:15 AM
Today’s brands win on speed, accuracy, and consistency—and product content sits at the heart of all three. But siloed tools and disconnected...
