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Brand management

4 min read

The hidden complexity behind Europe’s quiet packaging powerhouse

In the fluorescent calm of a European supermarket, private-label packaging rarely competes for the spotlight. There are no celebrity chefs smiling...

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3 min read

What automated branding really means for product & packaging teams

When most people hear automated branding, they think of marketing automation — emails, ads, and CRM workflows. But today’s biggest branding...

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3 min read

Best tools for markup and annotations in packaging proofs (2026)

When packaging teams prepare artwork proofs—whether for food, cosmetics, or medical devices—they rely heavily on markup and annotation tools to...

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Cway software benefits infographic showing packaging process control and team collaboration features including centralized asset management, automated approvals, version control, audit trails, and faster time-to-market

4 min read

Ensure every pack is audit-ready before 2026 requirements hit

Is your packaging ready for 2026 compliance audits? In this article, we’ll explore what the upcoming regulations mean for your brand and how to make...

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pop-art packaging andy warhol campbells soup artwork

4 min read

Packaging as art: how brands turn design into emotion

For most of history, packaging was purely practical — a protective shell, a label, a way to get a product from factory to shelf. But at some point,...

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3 min read

BarTender Cloud vs Cway: key differences for packaging teams

BarTender Cloud is a popular SaaS platform for label design, barcode printing, and automated labeling workflows. But in many organizations,...

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3 min read

How product information management transforms packaging workflow

In this article, we’ll explore how product information management (PIM) plays a critical role in streamlining packaging workflows. From reducing...

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2 min read

Why brand consistency matters more than ever for packaging teams

Brand consistency is what makes a product instantly recognizable and trustworthy. From packaging design to marketing materials, every detail shapes...

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3 min read

Avoid reprints and delays with an accurate print proof

For brands managing packaging, printing is one of the largest operational costs — and yet it’s often treated as a fixed expense rather than an area...

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5 min read

E-commerce packaging design: prepare Hero images that sell

Creating the perfect e-commerce packaging design and hero images has never been more important. As online shopping continues to dominate retail,...

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