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Brand management

Cway software benefits infographic showing packaging process control and team collaboration features including centralized asset management, automated approvals, version control, audit trails, and faster time-to-market

4 min read

Ensure every pack is audit-ready before 2026 requirements hit

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: December 1, 2025 at 9:00 AM

Is your packaging ready for 2026 compliance audits? In this article, we’ll explore what the upcoming regulations mean for your brand and how to make...

Artwork management Branding strategies Brand management
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pop-art packaging andy warhol campbells soup artwork

4 min read

Packaging as art: how brands turn design into emotion

Picture of William Janeway William Janeway: November 21, 2025 at 10:15 AM

For most of history, packaging was purely practical — a protective shell, a label, a way to get a product from factory to shelf. But at some point,...

Packaging strategy Branding strategies Brand management Packaging design
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3 min read

BarTender Cloud vs Cway: key differences for packaging teams

Picture of William Janeway William Janeway: November 21, 2025 at 8:15 AM

BarTender Cloud is a popular SaaS platform for label design, barcode printing, and automated labeling workflows. But in many organizations,...

Brand management
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3 min read

How product information management transforms packaging workflow

Picture of William Janeway William Janeway: October 21, 2025 at 10:15 AM

In this article, we’ll explore how product information management (PIM) plays a critical role in streamlining packaging workflows. From reducing...

Artwork management Brand management
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2 min read

Why brand consistency matters more than ever for packaging teams

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: October 13, 2025 at 6:43 AM

Brand consistency is what makes a product instantly recognizable and trustworthy. From packaging design to marketing materials, every detail shapes...

Branding strategies Brand management
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3 min read

Avoid reprints and delays with an accurate print proof

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: October 3, 2025 at 9:30 AM

For brands managing packaging, printing is one of the largest operational costs — and yet it’s often treated as a fixed expense rather than an area...

Packaging strategy Brand management Packaging design
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5 min read

E-commerce packaging design: prepare Hero images that sell

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: September 29, 2025 at 10:15 AM

Creating the perfect e-commerce packaging design and hero images has never been more important. As online shopping continues to dominate retail,...

Branding strategies Brand management Packaging design
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2 min read

From design to shelf: optimizing printing for FMCG packaging

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: September 15, 2025 at 9:00 AM

Printing may seem like just one step in packaging production, but for food and beverage brands, it’s one of the most critical stages. A misprint, an...

Packaging strategy Brand management Packaging design
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3 min read

The role of brand compliance software in brand success

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: September 9, 2025 at 11:30 AM

In this article, we’ll explore why packaging compliance software is a must-have for modern brands. Learn how it helps meet packaging standards,...

Packaging strategy Brand management Design project management
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3 min read

Reduce errors and costs with packaging workflow automation

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: September 5, 2025 at 8:45 AM

Have you ever spent hours hunting for the latest packaging file, only to realize someone has been working on an outdated version? Or maybe you’ve...

Packaging strategy Brand management Packaging design
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