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Brand management (2)

2 min read

From design to shelf: optimizing printing for FMCG packaging

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: September 15, 2025 at 9:00 AM

Printing may seem like just one step in packaging production, but for food and beverage brands, it’s one of the most critical stages. A misprint, an...

Packaging strategy Brand management Packaging design
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3 min read

The role of brand compliance software in brand success

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: September 9, 2025 at 11:30 AM

In this article, we’ll explore why packaging compliance software is a must-have for modern brands. Learn how it helps meet packaging standards,...

Packaging strategy Brand management Design project management
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3 min read

Reduce errors and costs with packaging workflow automation

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: September 5, 2025 at 8:45 AM

Have you ever spent hours hunting for the latest packaging file, only to realize someone has been working on an outdated version? Or maybe you’ve...

Packaging strategy Brand management Packaging design
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3 min read

The true cost of poor print coverage: what every brand should know

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: September 3, 2025 at 8:15 AM

When it comes to packaging design, many brands focus on aesthetics, deadlines, and approvals — but often overlook one critical factor: print...

Packaging strategy Brand management Packaging design
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4 min read

Color Clash: The Packaging Mistakes You Didn’t Know You Were Making

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: June 21, 2025 at 7:45 AM

Let’s face it—your packaging has about 0.6 seconds to make a good impression on a shopper. That’s not enough time to explain your sustainability...

Brand management Labeling processes
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5 min read

Navigating the EU pet food regulatory landscape

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: June 20, 2025 at 7:15 AM

Pet food labelling in the European Union is a tightly regulated process, shaped by the goal of ensuring safety, transparency, and trust for consumers...

Brand management Labeling processes
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4 min read

Launch like it’s the UEFA final: precision in packaging

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 31, 2025 at 8:00 AM

It’s the evening of May 31, 2025. The Allianz Arena in Munich is ablaze. Not just with floodlights, but with anticipation. Tens of thousands of fans...

Packaging strategy Brand management
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5 min read

What are GS1 standards and why do they matter for packaging artwork?

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 28, 2025 at 7:15 AM

When packaging artwork goes to print, GS1 compliance is one of the easiest places to make an expensive mistake. Barcode size, quiet zones, contrast,...

Artwork management Brand management
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4 min read

Packaging teams need more than Trello — here’s why

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 27, 2025 at 7:00 AM

Trello is great—until your packaging project gets real. If you’ve ever tried managing a packaging design workflow with Trello or other...

Artwork management Brand management
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5 min read

How to simplify artwork tracking in complex packaging projects

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 26, 2025 at 8:55 AM

When you're managing a packaging design project, especially across different product lines, regions, and teams, things can quickly spiral out of...

Artwork management Brand management
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