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Brand management (3)

4 min read

Why Cway® is the turbo engine behind faster product launches

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 25, 2025 at 11:00 AM

Every May, engines roar to life in Indianapolis. Over 300,000 fans pack the legendary Indianapolis Motor Speedway, eyes locked on a blur of color and...

Packaging strategy Brand management
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4 min read

ManageArtworks alternative: why teams switch to Cway

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 25, 2025 at 7:45 AM

Looking for the top ManageArtworks alternatives in 2026? In this article, we’ll explore why brands are switching from ManageArtworks, compare its...

Packaging strategy Brand management
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4 min read

Why pet food packaging is a brand risk you can’t afford to ignore

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 13, 2025 at 7:15 AM

As pet parents, we spend time choosing the right food — the one that promises shiny coats, strong joints, or grain-free digestion. But there’s...

Packaging strategy Brand management Packaging design
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5 min read

Mastering multichannel branding: keep your look & voice aligned

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 8, 2025 at 7:15 AM

Ever launched a product only to find the packaging color looks off in one region, or the logo sits differently on a few SKUs? That’s a brand...

Packaging strategy Brand management
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5 min read

What ties Barbie, Oatly & Tesla together? Brilliant packaging

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: April 24, 2025 at 8:13 AM

When you think of Barbie, you might picture hot pink plastic. Oatly? Probably that cheeky, handwritten font on a beige carton. And Tesla—sleek,...

Branding strategies Brand management Packaging design
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4 min read

How to streamline creative projects with a design management tool

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: April 22, 2025 at 7:00 AM

In this article, we’ll explore how a design project management tool helps creative teams and brand managers stay organized, deliver faster, and...

Brand management Packaging design Digital asset management Design project management
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4 min read

How automated artwork transforms packaging design workflow

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: April 19, 2025 at 7:15 AM

In this article, we’ll explore how automated artwork is reshaping the way packaging assets are created and managed. Whether you're a brand manager,...

Artwork management Branding strategies Brand management Labeling processes
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3 min read

How automated artwork management transforms packaging workflows

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: April 17, 2025 at 7:15 AM

Automated artwork management is transforming how brands, agencies, and printers manage their packaging design process. In this article, we explore...

Artwork management Branding strategies Brand management Labeling processes
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3 min read

Why modern brands need smarter artwork management solutions

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: April 16, 2025 at 10:00 PM

Managing packaging artwork can be a nightmare — endless email threads, unclear responsibilities, missed deadlines. Sound familiar? Without the right...

Artwork management Branding strategies Brand management Labeling processes
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4 min read

Cway® packaging artwork management consulting services

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: April 16, 2025 at 7:15 AM

In today’s competitive FMCG and consumer goods landscape, packaging is no longer just a container—it’s a key brand experience. Packaging must...

Artwork management Branding strategies Brand management
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