2 min read
William Janeway: May 14, 2026 at 8:29 AM
Your artwork is ready. The design is approved. Everything looks perfect. But it’s stuck. Waiting for one more approval. A day passes. Then another. Deadlines slip, teams get frustrated, and suddenly a simple packaging update turns into a bottleneck....
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2 min read
William Janeway: May 13, 2026 at 9:15 AM
In today’s world, packaging isn’t just about design. It’s a complex, multi-step process involving marketing, design, quality, regulatory compliance,...
3 min read
William Janeway: May 11, 2026 at 9:15 AM
Artwork version chaos is one of the most underestimated drains on a company’s time, money, and brand integrity. When teams manage multiple versions...
3 min read
Ekaterina Skalatskaia: May 8, 2026 at 10:00 AM
Expanding packaging across multiple markets sounds efficient in theory — until approvals stall, outdated files reach printers, or local compliance...
3 min read
William Janeway: May 6, 2026 at 10:00 AM
Managing product, packaging, and artwork processes has become increasingly complex as organisations scale across markets, channels, and regulatory...
3 min read
William Janeway: May 5, 2026 at 8:15 AM
Managing multiple packaging versions sounds simple—until it isn’t. One product becomes five SKUs, then ten regional variants, seasonal editions,...
3 min read
Ekaterina Skalatskaia: May 1, 2026 at 10:15 AM
In FMCG and CPG companies, packaging is not just design—it’s a regulated, multi-step operational process. Every packaging artwork goes through...
3 min read
Ekaterina Skalatskaia: April 29, 2026 at 9:15 AM
As FMCG and CPG brands scale, packaging artwork becomes one of the most complex operational areas. What starts as a simple design process quickly...
3 min read
Ekaterina Skalatskaia: April 28, 2026 at 9:00 AM
Fast growth is the ultimate goal for any FMCG brand—but it comes with a hidden cost: complexity. At early stages, packaging, approvals, and supplier...
4 min read
William Janeway: April 27, 2026 at 7:15 AM
In retail, packaging has only a few seconds to do its job. Before a customer reads a single word, they react to color. What determines whether a...
