3 min read
Fredrik Hultin: June 3, 2025 at 7:45 AM
Many brands struggle to communicate with consumers through packaging, missing a key opportunity to influence buying decisions. Packaging isn’t just about looks — it’s a silent salesperson that speaks volumes. In this article, we reveal five...
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4 min read
Ekaterina Skalatskaia: June 2, 2025 at 8:45 AM
Imagine spending months preparing for a product launch — only to delay shipping because the barcode was placed incorrectly. Or having to reprint...
4 min read
Ekaterina Skalatskaia: May 31, 2025 at 8:00 AM
It’s the evening of May 31, 2025. The Allianz Arena in Munich is ablaze. Not just with floodlights, but with anticipation. Tens of thousands of fans...
4 min read
Ekaterina Skalatskaia: May 30, 2025 at 7:15 AM
You’ve probably been there: 10 rounds of artwork edits, 4 people CC’d on a PDF, and a folder full of files named Final_v3_THIS_ONE_USE.pdf....
5 min read
Ekaterina Skalatskaia: May 29, 2025 at 7:15 AM
Ever tried approving packaging artwork by email? It's a game of "Which version are we on again?" followed by "Oops, that wasn’t the final one"—and...
7 min read
Ekaterina Skalatskaia: May 28, 2025 at 12:45 PM
If you're part of a team that creates packaging—whether it’s for yoghurt tubs, medicine boxes, or shampoo bottles—you know how tricky it can be to...
4 min read
Ekaterina Skalatskaia: May 28, 2025 at 7:15 AM
When you walk through a supermarket, every product on every shelf has something in common: a barcode. But behind that simple black-and-white pattern...
4 min read
Ekaterina Skalatskaia: May 27, 2025 at 7:00 AM
Trello is great—until your packaging project gets real. If you’ve ever tried managing a packaging design workflow with Trello or other...
4 min read
Ekaterina Skalatskaia: May 27, 2025 at 3:30 AM
Managing packaging artwork isn’t just about design — it’s a complex process involving briefs, reviews, approvals, and strict compliance. In this...
5 min read
Ekaterina Skalatskaia: May 26, 2025 at 8:55 AM
When you're managing a packaging design project, especially across different product lines, regions, and teams, things can quickly spiral out of...
