6 min read
Ekaterina Skalatskaia: March 13, 2026 at 10:14 AM
Three thousand packaging artworks a year. That's not an edge case — it's a realistic volume for any mid-to-large FMCG brand managing multiple product...
4 min read
Ekaterina Skalatskaia: March 6, 2026 at 9:15 AM
Most packaging teams know, somewhere in the back of their minds, that using email for artwork approvals is not ideal. But it starts innocuously: you...
3 min read
William Janeway: February 12, 2026 at 10:15 AM
Custom packaging has become a strategic growth lever for modern brands. From personalized corrugated boxes to fully customized shipping boxes,...
5 min read
William Janeway: February 5, 2026 at 10:15 AM
FMCG packaging has only seconds to capture attention and communicate value on crowded store shelves. Understanding the elements of design and...
3 min read
Ekaterina Skalatskaia: January 14, 2026 at 10:15 AM
Each year, the Super Bowl isn’t just football’s biggest night — it’s a global marketing stage where brands compete for cultural relevance. While the...
4 min read
Fredrik Hultin: December 4, 2025 at 7:40 AM
Artificial intelligence is no longer a futuristic idea in the world of graphic production. It has rapidly matured into a practical, accessible, and...
3 min read
William Janeway: November 26, 2025 at 1:29 PM
In today’s hyper-competitive beauty market, packaging is far more than a container—it’s a brand’s signature, a regulatory document, a storytelling...
4 min read
William Janeway: November 21, 2025 at 10:15 AM
For most of history, packaging was purely practical — a protective shell, a label, a way to get a product from factory to shelf. But at some point,...
3 min read
Ekaterina Skalatskaia: October 3, 2025 at 9:30 AM
For brands managing packaging, printing is one of the largest operational costs — and yet it’s often treated as a fixed expense rather than an area...
2 min read
Ekaterina Skalatskaia: September 15, 2025 at 9:00 AM
Printing may seem like just one step in packaging production, but for food and beverage brands, it’s one of the most critical stages. A misprint, an...
