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Packaging strategy

3 min read

Top 5 ways to elevate consumer communication through packaging

Picture of Fredrik Hultin Fredrik Hultin: June 3, 2025 at 7:45 AM

Many brands struggle to communicate with consumers through packaging, missing a key opportunity to influence buying decisions. Packaging isn’t just...

Packaging strategy Packaging design
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4 min read

Launch like it’s the UEFA final: precision in packaging

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 31, 2025 at 8:00 AM

It’s the evening of May 31, 2025. The Allianz Arena in Munich is ablaze. Not just with floodlights, but with anticipation. Tens of thousands of fans...

Packaging strategy Brand management
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4 min read

Why Cway® is the turbo engine behind faster product launches

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 25, 2025 at 11:00 AM

Every May, engines roar to life in Indianapolis. Over 300,000 fans pack the legendary Indianapolis Motor Speedway, eyes locked on a blur of color and...

Packaging strategy Brand management
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4 min read

ManageArtworks alternative: why teams switch to Cway

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 25, 2025 at 7:45 AM

Looking for the top ManageArtworks alternatives in 2025? In this article, we’ll explore why brands are switching from ManageArtworks, compare its...

Packaging strategy Brand management
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4 min read

Why pet food packaging is a brand risk you can’t afford to ignore

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 13, 2025 at 7:15 AM

As pet parents, we spend time choosing the right food — the one that promises shiny coats, strong joints, or grain-free digestion. But there’s...

Packaging strategy Brand management Packaging design
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3 min read

Packaging with principles: bringing Fair Trade values to life

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 10, 2025 at 8:30 AM

World Fair Trade Day, celebrated annually on the second Saturday of May, is more than just a symbolic event—it's a powerful call to action. On May...

Packaging strategy Branding strategies Packaging design
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5 min read

You’ll want to buy these K-beauty products just for the packaging

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 9, 2025 at 7:45 AM

Let’s be honest: we all love a good serum, but when it comes in a bottle shaped like a milk carton or a cream that looks like a peach? Take. Our....

Packaging strategy Branding strategies Packaging design
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5 min read

Mastering multichannel branding: keep your look & voice aligned

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 8, 2025 at 7:15 AM

Ever launched a product only to find the packaging color looks off in one region, or the logo sits differently on a few SKUs? That’s a brand...

Packaging strategy Brand management
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4 min read

Met Gala of packaging: 5 iconic campaigns that dressed to impress

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 6, 2025 at 7:36 AM

Inspired by the Met Gala 2025: “Superfine: Tailoring Black Style” When we think of the Met Gala, we think of jaw-dropping silhouettes, daring fashion...

Packaging strategy Branding strategies Packaging design
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3 min read

How labeling software powers supply chain optimization

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 1, 2025 at 10:30 AM

This article explores why global brands turn to labeling software for supply chain optimization. You’ll discover how centralized digital asset...

Artwork management Packaging strategy Labeling processes
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