4 min read
William Janeway: April 27, 2026 at 7:15 AM
In retail, packaging has only a few seconds to do its job. Before a customer reads a single word, they react to color. What determines whether a...
2 min read
William Janeway: April 17, 2026 at 7:30 AM
A packaging spec sheet is one of the most underestimated tools in artwork and packaging workflows. It rarely gets attention — until something goes...
2 min read
William Janeway: April 15, 2026 at 7:00 AM
Packaging is no longer just a functional element — it is one of the most powerful storytelling tools a brand has. In many cases, it’s the first...
2 min read
William Janeway: April 10, 2026 at 7:59 AM
Managing multiple packaging versions is one of the most complex challenges for modern product teams. As product lines expand, regulations evolve, and...
3 min read
William Janeway: April 10, 2026 at 7:17 AM
The packaging industry has a problem — and it’s not what most companies think. Sustainability initiatives are stalling. Costs are rising. And the gap...
3 min read
Ekaterina Skalatskaia: April 8, 2026 at 8:45 AM
Bringing a product to market requires more than just a great idea. Behind every successful launch is a structured workflow that aligns design,...
3 min read
Ekaterina Skalatskaia: April 1, 2026 at 7:59 AM
In FMCG companies, speed and accuracy aren’t optional — they’re critical. New SKUs launch constantly. Packaging updates happen across regions....
6 min read
Ekaterina Skalatskaia: March 13, 2026 at 10:14 AM
Three thousand packaging artworks a year. That's not an edge case — it's a realistic volume for any mid-to-large FMCG brand managing multiple product...
4 min read
Ekaterina Skalatskaia: March 6, 2026 at 9:15 AM
Most packaging teams know, somewhere in the back of their minds, that using email for artwork approvals is not ideal. But it starts innocuously: you...
3 min read
William Janeway: February 12, 2026 at 10:15 AM
Custom packaging has become a strategic growth lever for modern brands. From personalized corrugated boxes to fully customized shipping boxes,...
