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Packaging strategy (3)

5 min read

Mastering multichannel branding: keep your look & voice aligned

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 8, 2025 at 7:15 AM

Ever launched a product only to find the packaging color looks off in one region, or the logo sits differently on a few SKUs? That’s a brand...

Packaging strategy Brand management
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4 min read

Met Gala of packaging: 5 iconic campaigns that dressed to impress

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 6, 2025 at 7:36 AM

Inspired by the Met Gala 2025: “Superfine: Tailoring Black Style” When we think of the Met Gala, we think of jaw-dropping silhouettes, daring fashion...

Packaging strategy Branding strategies Packaging design
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3 min read

How labeling software powers supply chain optimization

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: May 1, 2025 at 10:30 AM

This article explores why global brands turn to labeling software for supply chain optimization. You’ll discover how centralized digital asset...

Artwork management Packaging strategy Labeling processes
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5 min read

Why packaging artwork process consulting saves brands millions

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: April 15, 2025 at 12:30 PM

Packaging mistakes cost global brands billions every year — in recalls, redesigns, delays, and lost shelf space. That's why more and more companies...

Artwork approval Packaging strategy Brand management
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4 min read

Why artwork lifecycle management is essential in 2025

Picture of Ekaterina Skalatskaia Ekaterina Skalatskaia: April 14, 2025 at 11:22 AM

Delays, miscommunication, and costly packaging errors—sound familiar? These are just a few of the challenges companies face when managing product...

Artwork management Packaging strategy Brand management
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