Ekaterina Skalatskaia

5 min read

Key KPIs to improve packaging design and speed to market

In today's highly competitive market, packaging design is not just about creative flair—it's a critical operational process that can influence brand perception, speed to market, and overall profitability. Yet, many organizations still manage...

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3 min read

Why designers need digital asset management tools in 2025

Struggling with lost files, endless email chains, and delayed approvals? Managing creative assets without the right system can drain time and stifle...

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4 min read

Mastering artwork and design version control

As creative teams expand, product lines diversify, and compliance requirements tighten, managing design assets has never been more complex. Artwork...

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5 min read

Strategic, tactical, operational: managing packaging design

In the race to capture consumer attention, packaging can make or break a product. Yet, managing packaging design isn't as straightforward as briefing...

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4 min read

Best practices in packaging artwork management

Imagine spending months preparing for a product launch — only to delay shipping because the barcode was placed incorrectly. Or having to reprint...

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4 min read

Launch like it’s the UEFA final: precision in packaging

It’s the evening of May 31, 2025. The Allianz Arena in Munich is ablaze. Not just with floodlights, but with anticipation. Tens of thousands of fans...

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4 min read

Packaging design version control: best practices to stay on track

You’ve probably been there: 10 rounds of artwork edits, 4 people CC’d on a PDF, and a folder full of files named Final_v3_THIS_ONE_USE.pdf....

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5 min read

Side-by-side packaging artwork comparison—simplified with Cway®

Ever tried approving packaging artwork by email? It's a game of "Which version are we on again?" followed by "Oops, that wasn’t the final one"—and...

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6 min read

Best 7 artwork management solutions for packaging teams in 2025

If you're part of a team that creates packaging—whether it’s for yoghurt tubs, medicine boxes, or shampoo bottles—you know how tricky it can be to...

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4 min read

What are GS1 standards and why do they matter for packaging artwork?

When you walk through a supermarket, every product on every shelf has something in common: a barcode. But behind that simple black-and-white pattern...

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