4 min read
William Janeway: May 19, 2026 at 7:45 AM
Every packaging team has a story about a label error that slipped through — an incorrect allergen, a missing recycling symbol, an outdated ingredient list, or a mistranslated claim that somehow made it all the way to print. These mistakes rarely...
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3 min read
William Janeway: May 18, 2026 at 9:15 AM
Fast-growing brands are built on speed. Speed to market. Speed of launching new SKUs. Speed of entering new regions. At first, this momentum feels...
3 min read
Ekaterina Skalatskaia: May 15, 2026 at 9:15 AM
Let’s keep it simple.
2 min read
William Janeway: May 14, 2026 at 8:29 AM
Your artwork is ready. The design is approved. Everything looks perfect. But it’s stuck. Waiting for one more approval. A day passes. Then another....
2 min read
William Janeway: May 13, 2026 at 9:15 AM
In today’s world, packaging isn’t just about design. It’s a complex, multi-step process involving marketing, design, quality, regulatory compliance,...
3 min read
William Janeway: May 11, 2026 at 9:15 AM
Artwork version chaos is one of the most underestimated drains on a company’s time, money, and brand integrity. When teams manage multiple versions...
3 min read
Ekaterina Skalatskaia: May 8, 2026 at 10:00 AM
Expanding packaging across multiple markets sounds efficient in theory — until approvals stall, outdated files reach printers, or local compliance...
3 min read
William Janeway: May 6, 2026 at 10:00 AM
Managing product, packaging, and artwork processes has become increasingly complex as organisations scale across markets, channels, and regulatory...
3 min read
William Janeway: May 5, 2026 at 8:15 AM
Managing multiple packaging versions sounds simple—until it isn’t. One product becomes five SKUs, then ten regional variants, seasonal editions,...
3 min read
Ekaterina Skalatskaia: May 1, 2026 at 10:15 AM
In FMCG and CPG companies, packaging is not just design—it’s a regulated, multi-step operational process. Every packaging artwork goes through...
