3 min read
Ekaterina Skalatskaia: May 1, 2026 at 10:15 AM
In FMCG and CPG companies, packaging is not just design—it’s a regulated, multi-step operational process. Every packaging artwork goes through multiple stakeholders: marketing, legal, regulatory, external agencies, and print vendors. At the center...
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3 min read
Ekaterina Skalatskaia: April 29, 2026 at 9:15 AM
As FMCG and CPG brands scale, packaging artwork becomes one of the most complex operational areas. What starts as a simple design process quickly...
3 min read
Ekaterina Skalatskaia: April 28, 2026 at 9:00 AM
Fast growth is the ultimate goal for any FMCG brand—but it comes with a hidden cost: complexity. At early stages, packaging, approvals, and supplier...
4 min read
William Janeway: April 27, 2026 at 7:15 AM
In retail, packaging has only a few seconds to do its job. Before a customer reads a single word, they react to color. What determines whether a...
1 min read
William Janeway: April 23, 2026 at 8:15 AM
Designing dielines—flat templates that guide the cutting and folding of packaging—requires a careful balance of technical precision, material...
7 min read
William Janeway: April 22, 2026 at 8:00 AM
There's a specific kind of dread that anyone in packaging or creative operations will recognize: the moment you realize that the label that went to...
2 min read
Ekaterina Skalatskaia: April 20, 2026 at 7:59 AM
When teams talk about improving artwork workflows, the conversation often starts with tasks: We need better task tracking. We need clearer deadlines....
2 min read
William Janeway: April 17, 2026 at 7:30 AM
A packaging spec sheet is one of the most underestimated tools in artwork and packaging workflows. It rarely gets attention — until something goes...
2 min read
William Janeway: April 15, 2026 at 7:00 AM
Packaging is no longer just a functional element — it is one of the most powerful storytelling tools a brand has. In many cases, it’s the first...
3 min read
Ekaterina Skalatskaia: April 13, 2026 at 8:30 AM
AI has quickly become a default topic in conversations about artwork and packaging workflows. For many organisations, it is no longer a question of...
