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Packaging design

key packaging design trends shaping 2026

5 min read

2026 packaging trends

For decades, packaging design has been treated as a largely visual discipline. Create the artwork, check compliance, send it to print, move on to the...

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3 min read

The future of pharmaceutical artwork management

If you work in pharmaceutical packaging, you already know the pressure: multiple SKUs, constant artwork revisions, tight launch schedules, and...

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2 min read

Sustainable packaging trends 2026 for smarter artwork management

As sustainability standards evolve, packaging teams face growing pressure to adapt quickly — from new materials to changing regulations and label...

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3 min read

How Europe craft beer brands build brand through packaging

Walk into any convenience store or supermarket today and the craft beer shelf immediately overwhelms with creativity. Bright colours, quirky...

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2 min read

Design review software: faster, error-free packaging workflows

When it comes to packaging, getting every detail right — from regulatory text to design alignment — is crucial. Yet, many teams still manage...

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pop-art packaging andy warhol campbells soup artwork

4 min read

Packaging as art: how brands turn design into emotion

For most of history, packaging was purely practical — a protective shell, a label, a way to get a product from factory to shelf. But at some point,...

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2 min read

Understanding color separation in packaging design

In packaging design, color accuracy is more than an aesthetic choice — it’s a reflection of your brand’s identity and consistency. Whether you’re...

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2 min read

3 common mistakes when designing a new product in an assortment range

If your brand already has an established product portfolio and you’re planning to launch, for example, a new flavour yoghurt, you must approach the...

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3 min read

Avoid reprints and delays with an accurate print proof

For brands managing packaging, printing is one of the largest operational costs — and yet it’s often treated as a fixed expense rather than an area...

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5 min read

E-commerce packaging design: prepare Hero images that sell

Creating the perfect e-commerce packaging design and hero images has never been more important. As online shopping continues to dominate retail,...

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